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BEACH ACCESS with Matthew Braithwaite

Takapuna Beach

Strength to Strength
How do you sum up Takapuna Beach in a few words? How do you succinctly describe the experiences provided by the blend of world-class retail, hospitality and services on offer? And how the on trend and off beat offerings compliment and contradict each other? How do you capture the essence of what it is to visit, work or live in Takapuna Beach – a world-class beach and a unique metropolitan centre?
These are the questions we set out to answer when taking on the task of rebranding Takapuna Beach, buoyed by data showing that people from across the bridge have finally realised that they don’t need their passport to visit.
Our exploration led us to discover that Takapuna Beach has the rhythm of a city (in terms of businesses, productivity, determination, facilities and experiences) and the vibe of a beach (in terms of the relaxed nature, sense of humour and connection with the environment). From here emerged the new Takapuna Beach brand: City Rhythm | Beach Vibe.
With the help of one of Takapuna’s top creative and advertising agencies, Libby & Ben, the new brand was brought to life visually with stunning results, visible on the adjacent page. 
As Takapuna Beach begins to thaw out and we wave goodbye to our nemesis, winter, we once again prepare to play host to a number of local, national and international events throughout the summer months. Sadly for me, I’m leaving for the sky scrapers of Shanghai and as I battle through back-to-back winters, I’ll be sad to know what I’m missing. It’s been an absolute pleasure to live and work here and I’ll miss the engaged and enthusiastic business community and wish everyone the best as Takapuna Beach continues to grow from strength to strength. 

Italian Film Festival
Following the roaring success of the 2014 French Film Festival at Berkeley Cinemas Takapuna, Cinema Manager Lesley Simpson was still hungry for more great international films and went on to secure the Italian Film Festival as well!
This October, join in the festivities and enjoy the best of contemporary Italian Cinema with a fabulous line-up of films across all genres, including those the Italians know best; comedy, romantic comedy and of course… drama! The film selection covers most of the winners of the David di Donatello awards – the Italian film industries answer to the Oscars.
So grab a brochure from the Cinema or get online at, to work out how you are going to indulge your passion for Italian cinema, knowing that every time you buy a ticket you also have the chance to win a $1600 Coffee Machine thanks to Caffe Italiano.
Italian Film Festival: Running until the 12th of October. Berkeley Cinemas Takapuna – 32-34 Anzac St, Takapuna. Ph: (09) 488 6000
Berkeley Cinemas Takapuna – 32-34 Anzac St, Takapuna. Ph: (09) 488 6000

Sleeping Beauty
Come on an adventure this October school holidays at Takapuna Beach’s Bruce Mason Centre. Be transported to a kingdom far, far away where fairies are all powerful, wishes really do come true, and time is of the essence!  Audience participation is wildly encouraged, imaginations are applauded and traditions are turned on their heads in this updated adaption of the classic – Sleeping Beauty. 
THURS 9 – SAT 11 OCTOBER, 10AM & 1PM Live at Bruce Mason Centre, Takapuna Book Now: or 09 970 9700
The Bruch Mason Centre, Corner Hurstmere Rd and The Promenade, Takapuna Beach.

Rocky Horror Halloween
The Elephant Wrestler and Berkeley Cinemas Takapuna are putting the horror into Halloween this October, with the Rocky Horror Picture Show!
Get your suspenders on and head to The Elephant Wrestler at 7:30pm, grab yourself a drink & enjoy pre-show canapes until 8:45pm. Then 'Time Warp' around to Berkeley Cinemas Takapuna for your FREE popcorn or ice cream and a screening of The Rocky Horror Picture Show at 9pm!
There will be spot prizes and FREE make-up artists on the night.

When: 31st October. Tickets $25 - Book now!
The Elephant Wrestler – 138 Hurstmere Rd, Takapuna, Ph: (09) 489 8030

by Matthew Braithwaite