Shore City Takapuna
kikki.K is moving up in the world, or at least in Takapuna, with the re-opening of their new Shore City store, now on level two instead of level one. We interviewed the ‘kikki’ in kikki.K, the talented, award-winning founder Kristina ‘kikki’ Karlsson, about the work that goes into their gorgeous products behind the scenes and what keeps her inspired…
Your new store is looking gorgeous! What new products and ranges can we expect to see in-store in the next few months?
We have so many gorgeous new kikki.K collections arriving all the time! That’s the beauty of having seasonal ranges – there’s always so much newness! I absolutely love our new Follow Your Path Collection – the pop of neon is enough to brighten even the darkest of days. It’s the perfect collection for putting pen to paper and making you smile. Then there’s more gorgeous colour on the way in the lead up to Christmas…you’ll have to wait and see!
How long does it take for new products to go from the idea stage to seeing them in-store?
Because all kikki.K products are designed by us in our studio, it’s quite a long process, but it’s so worth it in the end! The design process is what I’m most passionate about. We work together to identify trends and channel our inspiration and then decide on ranges for the year ahead. I still get SO excited when the first of a new range arrives and I get to revel in the stationery and design goodness!
Where do you get your inspiration from?
I find inspiration in everything and everywhere! I never switch off and am nearly always open to being inspired. Travelling back to Sweden is particularly inspiring for me – spending time with family and friends, going to cafes, restaurants, forests, lakes, beaches, galleries… they all have me bubbling with ideas – which is why I ALWAYS carry a Notebook and Pen with me! I’m also constantly reading magazines, beautiful books and blogs from around the world. There is so much inspiration out there!
How do you decide what products make it past the ideas stage into production?
Our product range is ever-expanding, which is very exciting. From humble beginnings of delicious stationery and organising tools, we’ve since expanded into things like Premium Leather Workbags (for your workspace on the move!) and gorgeous Homewares products which see the classic Swedish designs our customers have grown to love translated into more lifestyle products that bring joy to your home. Sometimes the hardest part is having too many great ideas, and narrowing them down to what will fit as part of a range! As a design team, we gather constantly during the development process, note learnings, customer and team feedback from past ranges and strive to create ranges with a collection of the best products that provide the greatest solutions and most beautiful designs for our customers.