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BEACH ACCESS with Matthew Braithwaite

Happy To Be Here!

It’s a privilege to join the hard working and dedicated team at the Takapuna Beach Business Association.
As the new Marketing Manager, it’s my absolute pleasure to passionately promote Takapuna, Auckland’s
premier urban beach.
Being a local resident, I’m excited to be a part of the many forward thinking initiatives taking place in Takapuna, whilst working alongside the many exceptional local businesses.
I’ve received a warm welcome from the local business community whose enthusiasm and positivity is a
constant motivator.
My previous experience is diverse, having worked in the not-for-profit sector and high-end design in the UK, China, Australia and New Zealand. I hope this will allow me to make a valuable contribution to the Takapuna community.

Life’s a beach this summer in Takapuna

12 Days Of Christmas
Our energetic events manager, Anna Wishart, has been working in overdrive to make this year’s ‘Twelve Days of Christmas’ bigger and better than ever.
The festivities kick off on the 12th of December with the Christmas carnival night markets in Hurstmere Road. Take a stroll through the various stalls, sample some fantastic food and enjoy live performances from the local acts that will be taking to the stage.
Following the night markets on the 19th of December, Hurstmere Green will be transformed into an open-air cinema. So make sure you grab a picnic rug and a few delicious treats from the markets before snuggling up under the stars for a screening of the laugh-out-loud Christmas comedy for the whole family, ‘Elf’.
Events and activities catering to the whole family will be taking place throughout Takapuna right up until Christmas Eve on the 24th of December. For full details on all the events and activities, please visit the ‘Whats Happening’ page on our website at

Takapuna Tri Series
With events catering to all ages and abilities, you don’t have to be a ‘Tri-hard’ to take part in the Takapuna Tri Series this January. The new two-day event format means double the fun, with large crowds expected to cheer on the elite race on Friday night. For more information, visit: - Friday the 24th and Saturday the 25th of January 2014.
You Be The Judge
Businesses across Takapuna are inviting you to get online and judge the customer experience they provide. Simply use your smart phone to scan the QR code in store and be directed to a website where you can answer nine quick and easy questions, putting you in the draw to win from a huge range of monthly prizes.
We want to hear the good and the bad as we strive to make Takapuna the customer experience capital of the world.
Prizes from: Berkeley Cinemas, Bliss Reflexology, Blankenberge Belgian Beer Café, Blunderbuss, BNZ, Burger Fuel, Caffe Massimo, Elephant Wrestler, House of Travel, Hurstmere Brewbar, Jam Organic Café, Jocose, LesMills, Michael Hill Jewellers, Paper Plus and The Commons.

Summer Days Festival
The Takapuna Beach Summer Days Festival is set to become a landmark event of the Kiwi summer.
Sun & Sound will be a capacity event for the over 18’s, with New Zealand’s hottest DJ’s including Selecta Sam, Dean Campbell and Bevan Keys spinning the decks at Takapuna Beach Reserve on Saturday the 1st of February.
On Sunday the 2nd of February, bring the whole family to Takapuna Beach for a day the kids will never forget. With rides, slides, music, markets, beach games and kite flying, just to name a few, there is something to get the whole family excited.
The Snapper Festival will be the hottest catch in town this Waitangi weekend, Friday the 7th and Saturday the 8th of February. This sustainable fishing competition has a prize pool of over $100K up for grabs so why not give it a go?

Tweet Home Takapuna
Look out Twitterverse, Takapuna is now the beach that tweets. Make sure you’re kept in the loop and up to date with all the latest in news, events and promotions by following us on Twitter @TakapunaBeachNZ.

See It All
From the beach to the streets, there’s always something happening in Takapuna and now you can see it all. Follow @TakapunaBeachNZ on Instagram to see daily photos of Takapuna, from world-class events to everyday life.

Welcome To The Future
The North Shore is competing against towns across New Zealand to win access to the fastest Internet in the Southern Hemisphere, in Chorus’s ‘Welcome to Gigatown’ competition.
Our competitors have hit the ground running in this social media race to win access to 1Gbps Internet services for three years, plus a $200K investment fund, and now it’s time for the North Shore to make a stand.
The winner will be the town that accumulates the most ‘gigapoints’, which are generated every time a town’s allocated hashtag (i.e. #GigatownNSH for the North Shore) is used in social media.
Chorus says “The vision for Gigatown is to create a leading digital innovation hub for New Zealand which showcases how ultra-fast broadband will re-define our economy, reshape how our children learn and change how our communities live, work and play.”
To learn more, or register your support for the North Shore, visit:

Bruce Almighty: Bruce Mason Centre
When it comes to exceptional service, the Bruce Mason Centre continues to outdo itself.  Events Manager, Terence Harpur, has an inbox full of rave reviews, praise and thanks from a diverse range of clients whose expectations are consistently exceeded. “Excellent”, “superb”, “more than expected” are just a few of the reccurring sentiments expressed by a diverse range of clients, including the Russian Ballet, AIMES Awards and Sovereign Insurance. The dedicated staff at the Bruce Mason Centre are clearly playing their part, working towards making Takapuna the customer experience capital of the world.

Cheers To The Cheerful: Como St. Café
Renowned for their cheerful and personal service, it was our pleasure to present Como St. Cafe with the Leading Customer Service Provider banner and vouchers from Bliss Reflexology last month. Como St. Cafe staffer Natalie Thompson (right) is pictured here with Ash Smallfield who made the nomination.

Leading Customer Service Provider: Caffe Massimo
Congratulations to Alessandro Moreira from Caffe Massimo, who has been awarded as this month’s Leading Customer Service Provider for his happy and attentive service. Alessandro was nominated by Leanne Bate.

Win a $10K Christmas Shopping Spree
If you had $10,000 to spend, would you get yourself something nice, spoil the whole family or splash out on fashion and furnishings? The choice could be yours, when you shop at Takapuna between now and the 19th of December. Just spend $25 at any participating Takapuna business and you could win a massive $10,000 shopping spree, plus a free account and banking review with a BNZ banker to help you be good with your money. Visit for all the details.

by Matthew Braithwaite