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RETAIL THERAPY at Takapuna Beach

Serendipitous Style

Serendipity is a noun that describes ‘the occurrence and development of events by chance in a happy or beneficial way’. When you step into the Takapuna store of the same name, you can well understand why owner Megan Key chose this word as the title for her clothing retail business.

You may be unaware of the range of international brands available on the Shore, until you have stepped into Serendipity.

Weddings, balls, formal dinners, award ceremonies, they all require a certain standard of attire and many North Shore residents might still be unaware of the fact that you can shop for outfits for these events right here. As well as casual wear and office clothing from some of the world’s most popular clothing houses.
Megan Key hardly looks to be of an age to have owned and run a store for over 13 years. This local resident has worked hard through the tough economic times that have seen many other clothing retailers close, to establish this treasure trove of fabulous finds.
Megan hand picks all the clothes she sells herself, with lines coming from top New Zealand fashion houses as well as many well-known quality international brands.
She said: “I think its important to remind people we are here selling top brands at reduced prices. Because we sell samples, the clothes are heavily reduced. People are still getting the latest looks, but the stock is often half the usual retail price.”
And it isn’t just evening wear that Serendipity excels at; there is a large range of workwear, casual wear and accessories. Stunning handbags, necklaces, earrings, bracelets and more give shoppers the chance to create a complete look in this one store.
A popular range is Sabatini, a brand that has been much-loved across New Zealand for over 50 years. Megan, who has always lived on the Shore and has a team of five working at the Como Street store, said: “We have their current spring collection in stock, and its selling at half price. I feel really privileged to be getting their samples and seconds.”
Other brands from overseas on sale at Serendipity include Zara, DKNY, Guess, Ted Baker, French Connection, to name but a few.
Megan added: “We have new and different stock for many occasions coming in all the time.” If you haven’t yet discovered this Takapuna treasure, take time to savour some Serendipity in your life.

Serendipity, Shop 5, Como Street, Takapuna 09 489 9575

by Channel Editorial