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Cover Feature: Heritage Week Concert and Photo Exhibition, Milford banner


Cover Feature: Heritage Week Concert and Photo Exhibition, Milford

Milford event a first for Heritage Week

Concert by North Shore Brass Band and heritage photo exhibition.
Milford Reserve, Craig Road. Milford. Sunday October 13th, 1pm to 5pm.

The Auckland Heritage Festival is being held from September 28th through until October 13th. This year the progressive team from the Milford Residents Association is holding the first-ever Heritage Festival event in Milford. We have highlighted this on this months Channel cover.

The event is on Sunday October 13th and will include a concert by the North Shore Brass Band and a Heritage Photo Display.
The plan is to rekindle the days when Milford Beach was Auckland's magic summer destination for holiday makers and day trippers. On summer weekends, thousands used to flock to enjoy the beach at Milford. As can be seen in the photos in this issue, in those days Milford Beach had the biggest swimming pool in the southern hemisphere, lots of bandstand concerts and the Ye Olde Pirate Shippe tearooms.
On Sunday October 13th you can imagine Milford's colourful past with this concert of music from the era by the champion North Shore Brass Band and an exhibition of historic photographs.
This event is organised by Milford Residents Association and has been generously funded by Devonport-Takapuna Local Board. Supported by Benefitz, Channel Magazine and the Milford Business Association.

For more information visit:

Interesting Milford historical notes…

Ye Olde Pirate Shippe:
The success of the Milford Picturedrome (cinema and dance hall) in the Milford village led to another dance hall being built right down on Milford Beach. Milford Amusements Ltd was formed in 1928 and built Ye Old Pirate Shippe which opened in 1929. It happily relieved all of their spending money, with dances and cabaret evenings, a tearoom selling refreshments and sweets. It also hired canoes, sold ice creams and there was a penny arcade for the children.
The land and Pirate Shippe were sold to the Devonport Steam Ferry and North Shore Transport companies who marketed the area as a destination for Auckland day trippers who travelled via their ferries and buses.
Swimming pool: A further attraction was created at Milford Beach in 1936 in the form of a huge tidal swimming pool that enclosed most of the Wairau Estuary and attracted visitors from all over Auckland with its high slide.
A band played in the rotunda on weekend afternoons.
The Milford Beach pool also used for swimming carnivals and North Shore school children earned their mile and half mile swimming certificates there.
Milford's pool was promoted as the largest tidal swimming pool in the Southern Hemisphere.

by Channel Magazine