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Just Right at Jocose

It’s often hard to find unique clothing in New Zealand because we are limited in our choices, but a recently opened store on Hurstmere Road is sure to please all the clothes lovers out there.

Jocose opened in October last year, and since then it has gone from strength to strength, consistently developing its client base and its regulars. Co-owners Nancy and Nash Sirisena have gone to great lengths to ensure the store stocks many great designer labels.
“We have very unique clothes, and some of the stuff you’ll only find in this store and nowhere else, such as certain international brands,” said Nash.

Their most popular sellers this winter include women’s knitwear by Fields, Boo Radley, and Redhead. Australian designer label George is also a firm favourite amongst the clientele.
But it’s not all about the ladies. Jocose stocks amazing general menswear labels including Academy, Rembrandt, and Calvin Klein. 
It’s evident when you walk in the door that this store aims to make people feel good, and there is plenty of help on hand for each customer. Nancy and Nash are assisted by Wendy and Ellie. Nancy credits Nash as having a great sense of colour and Wendy a great sense of style. Nancy herself is a people person.
“The goal is to make people feel good about themselves. To come in here and know that they are valued. I work a lot with people and I love people. My focus is the people that walk in here, and I love chatting to them.”
Wendy has extensive retail experience behind her and obviously loves her job.
“The clothes are fantastic. I came in before I started working here and I had to try every single thing on, it was hard to choose one thing because I wanted to pick everything,” she said.
Now that Wendy is on the other side of the counter she really enjoys helping people to find the right style and fit for their body shape.
“When I can get someone in the fitting room with a lot of clothes, and get them to try them all on, and then the customer leaves the store feeling fantastic, I go home with a buzz.”
The team at Jocose loves the little community that surrounds them in Takapuna.
“Everybody is really friendly, not only the customers that you get coming in, but the other staff in the other stores. It’s a happy little community, where we not only work on the same street, but we sometimes go out for drinks together and we all get to know each other.”

Jocose, 6-8 Hurstmere Road, Takapuna.

by Channel Editorial