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MILFORD - Everyone's place

Style, Fit & a Lot of Heart

“Personal Curators of Style, in a French Inspired Boutique.” This is the business motto of Blue Illusion, a company with a heart.
The Milford store, one of over 100 stores across New Zealand and Australia, prides itself on stylish, exceptional fitting garments as well as its strong commitment to charitable causes.

Store manager Lorraine Shepherd said: “Blue Illusion has always had a strong commitment to local and global communities.  We continually strive to raise funds for worthwhile charitable causes through in-store fundraising events as a way of supporting these communities.”
In May, the Milford Shopping Centre store has the following events planned:

  • On the 10th of May, 10% of all takings by Blue Illusion as a company for the full day will be donated to World Vision. The following day, there will be a Mother’s Day Fashion Parade held in store. For this, 20 % of the three-hour event will go to Auckland Salvation Army.
  • Later this month, on the 25th, it will be another local charity, Auckland Guide Dogs, which is set to benefit with 20 % of takings from another three-hour event going to the cause.

Blue Illusion began its journey with their first retail store opening in 1998.   Thanks to loyal customer support, they now have over 100 stores. Specialising in the 35+ age group, Blue Illusion provides exceptional fitting garments, using quality fabrics (predominantly natural fibres) with lots of stretch. The designs are stylish and comfortable, using the latest season’s colour palettes.
Each of Blue Illusion’s boutiques also sponsors a World Vision child. Because of a strong belief in giving back to the local and global community and a commitment to family and community, Blue Illusion is proud to support World Vision New Zealand. Nationally, 10% of total proceeds raised during a national event to be held in each New Zealand boutique on the 9th May 2013 will be donated to the cause that provides aid in developing countries. With the funds raised during this event, Blue Illusion truly hopes to help support World Vision working with children, families and communities to overcome poverty and justice.

Blue Illusion, Milford Shopping Centre, Phone: 489 8553,
email: or visit: 

by Channel Editorial