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MILFORD - Everyone's place

Bettie Monroe Bringing a New Focus on Design

Fashion fans are in for a treat with the opening of Bettie Monroe’s newest flagship boutique in Milford Shopping Centre – a mall renowned for its designer focus.
Much-loved for a distinctly feminine, vintage-inspired aesthetic, the locally-made label consistently delivers fun and flirtatious fashion to an ever-growing base of loyal customers.
Bettie Monroe was created by Lucy Yahel in 2003 and was initially sold at Auckland’s Aotea Square Markets.  Fellow market designer and friend Helen Fraser joined the label in 2008 and together the young fashion entrepreneurs have steadily grown their business with a winning formula of savvy and style.  They are both mums and divide their time between the workroom, shops and their home office, convenient for their young children.
The store’s interior is unashamedly feminine. The light-filled space beautifully blends a bespoke racking system made of rough sawn timber with ultra-modern fittings.
The result is a boutique bursting with charm, fresh timelessness and irresistible spirit – the perfect home to a new Bettie Monroe Winter 13 collection that embodies an identical essence.
This season’s exclusive colour ways and fabrications have been crafted into a selection of garments that blend pretty sexiness with mid-century nostalgia. All the right curves are accentuated with a variety of pieces that highlight the waist and skim the hips and thighs.
Given the highly wearable nature of the collection the design duo refer regularly to customer feedback when creating their collections.
“A lot of time is dedicated to the pattern-making process. We listen to what our customers are looking for and translate that into garments that reflect our own vintage feminine aesthetic,” says Helen.
“Our clothes need to look and feel great and they need to have versatility – great quality but not too precious. Our customers love our hand detailing and signature prints too - these touches make our collections unique.”
It’s a proven formula for a fashion label that has steadily grown throughout the past several years, despite a difficult economic climate.
Bettie Monroe is not defined by age, as women of all ages love our garments. “We have a passion for creating styles that suit many different body shapes, and we always embrace a fun and fresh approach to fashion,” says Lucy. “Several times we have had three generations from a single family dressing in our shop at once. They love the fact that they can all find their favourite piece!”
Since opening their first store in Whangamata in 2008, Bettie Monroe now has three flagship boutiques as well as a soon-to-be launched pop up outlet store in The Strand, Takapuna.  

Bettie Monroe’s Milford Shopping Centre is now open, and the Winter 2013 collection is in store now.
Bettie Monroe,
Milford Shopping Centre,
www.bettiemonroe.co.nz

by Channel Editorial

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