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MILFORD - Everyone's place

"Loving" Art Deco

Bernard Molloy of Molloy's of Milford Antiques provides this interesting monthly contribution on antiques and other wonderful things. As Bernard says, Molloy's has a mix of old, unusual, and even 'incredible' bits and pieces. The shop really is a fascinating place to visit but do allow plenty of time as it is just huge and crammed full of  fabulous 'goodies'. In this installment Bernard talks about Art Deco.

What with the Napier ART DECO WEEKEND coming up this February 14-17th, many avid Deco followers will be climbing aboard their ‘period automobiles’ together with all their Deco clothes & trappings and heading south to the Bay for a glorious fun-filled time. You lucky lot!

Napier, thanks to the destruction caused by the 1931 earthquake and the re-build in the 1930’s, is of course now considered by many as the world’s leading example of an ‘Art Deco City’.
We also love Art Deco and do have an interesting assortment of Deco pieces in store. We will be featuring these on display from February 1st, so please do come in and have a look.
Art Deco or Deco, is a stunning bold design style which first appeared in France during the 1920’s, flourished internationally during the 1930’s and 40’s, then eventually disappeared in the post World War II era. It is an eclectic style that combines traditional craft motifs with machine-age imagery and materials. The style is often characterized by rich colors with bold geometric shapes and lavish ornamentation. One of its major attributes is an embrace of technology and this distinguishes Deco from the organic motifs favored by the earlier Art Nouveau style. The Art Deco era is often dated from 1925 when the French ‘Exposition Internationale des Arts Decoratifs et Industriels’ was organised to showcase new ideas in ‘Applied Arts’. Deco, therefore, is definitely French in origin but the period was also heavily influenced by pre-modern art from around the world. The term “Flapper” was in use in the early 1900’s but by 1920 it had taken on the full meaning of the ‘flapper generation style and attitudes’ and was thus linked to the Deco Era. In his 1920 lecture on Britain’s surplus of young women caused by the loss of young men in war, Dr. R. Murray-Leslie criticised ‘the social butterfly type’ as, “the frivolous, scantily-clad, jazzing flapper, irresponsible and undisciplined, to whom a dance, a new hat, or a man with a car, were of more importance than the fate of nations”. DECO covers a huge range of ‘things’ from architecture, to clothes, decorative items, cars, aeroplanes, ships, magazines & books, advertising, jewellery, watches, and so on. It was a fascinating and glamorous period and is therefore a wonderful period for collectors to indulge in.

Molloy's of Milford - Antique Centre

2/162 Kitchener Road, Milford. (Down the lane between La Tropezienne and Milford Print).
Open: Mon-Sat 9:30-4pm.
Phone: 488 7326 or 027 2627 505

by Channel Editorial